Bad News For McDonalds As Owners Anticipate “Final Days”

McDonalds owners are anticipating the beginning of the end for the franchise.  The fast food giant is reportedly in the throes of a "deep depression" and could be facing its "final days" according to US franchise owners. A survey carried out by Nomura analyst Mark Kalinowksi found that a series of initiatives aimed at increasing business have bombed. The All Day Breakfast initiative did not perform as planned.  One franchisee wrote: "We are in the throes of a deep depression, and nothing is changing". Another added: "The CEO is sewing the seeds of our demise. The system may be facing its final days." One franchisee noted that the recent introduction of the all-day breakfast did not take off as planned. The franchise has been described as in a "deep depression".  He wrote: "All-day breakfast is a nonstarter. "We are trading customers down from regular menu to lower-priced breakfast items. Not generating new traffic. "Customers are abandoning us in droves because we are either too slow, or subpar quality." The survey saw 29 franchisees rate their six-month forecast on a scale of one (bad) to five (excellent). The average score was 1.69 – the lowest ever in the survey’s 12-year history. A spokesperson for the chain rubbished the claims.  However, a spokesperson for McDonalds has brushed off the claims, insisting that the introduction of the All Day Breakfast was a success. He told The Metro: "We’re hearing from customers and the overwhelming majority of our 3,100 franchisees that All Day Breakfast is a hit! In fact, since the launch, McDonald’s has reached its highest brand score in two years according to YouGov BrandIndex." We're going to bulk buy Big Macs anyway... Just in case. H/T: The Metro