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21st June 2016
11:24am BST

The fears have been broken down further between the various answers given by men and women.
Men cited concerns about STIs as their main worry about sex, followed by their partner not having an orgasm and that the condom would break. They also included concerns over premature ejaculation and whether their partner would find them attractive.
For women then, their main concern would be that their partner wouldn't want to wear a condom, with the next two reasons being that the partner has an STI or that the condom would break during sex.
Also included in the list of concerns are about being attractive, satisfying their partner and being able to say 'no'.
Both men and women had concerns about body images with the most common fear being about body hair. As for gender-specific concerns, insecurity about breast size and penis size are the most common.
The main concerns over what would lead to embarrassment were about unwanted bodily functions, encounter misunderstandings, and even blurt out unintended words or noises.
While the survey revealed information about 2000 people, Superdrug are encouraging everyone to look at sex in a positive and healthy way and not to be embarrassed. They said:
"Sex should be a positive and healthy experience for all involved – and an experience that involves open communication between partners about sexual health, contraception, boundaries, and other important topics. Don’t let embarrassment get in the way of discussing important issues or taking care of your sexual health issues."