If you thought water charges were bad, the University of East Anglia's water saving campaign is taking things to a whole new level.
In a bid to conserve water, the Norwich based university has launched a 'Go with the Flow' campaign where (wait for it) students are encouraged to pee in the shower and then declare their involvement via their social media accounts.
Deb Tor and Chris Dobson want the 15,000 students at the university to take part in this initiative because they believe that over the space of a year, this could save enough water to "fill an Olympic sized swimming pool 26 times over".
Deb and Chris, who reached the final of Npower Future Leaders Challenge with their idea, believe if all students were to take part, this campaign could save the university £125,000 a year in bills.
Speaking about #GoWithTheFlow, Chris said: "The campaign has been really divisive - people either seem to love it or hate it".
"But that's exactly what we want. We're trying to challenge conventional behaviour, to start a debate on a resource that we largely take for granted."
