
Dear marketing people working in the motoring industry - you may have to up your game, substantially.
With some serious competition to consider, we're still of the humble opinion that this just might be the best motoring advert ever made.
It seems we're not alone either... in less than a week since it was uploaded to YouTube, Van Damme's exploits for Volvo have attracted over 22 million views on YouTube. It's probably down to his body, crafted to perfection, a pair of legs engineered to defy the laws of physics, and a mindset to master the most epic of splits.
https://www.youtube.com/watch?v=M7FIvfx5J10