This feels like we’re dreaming.
Harry Styles has taken a deep dive into the beauty industry and has just launched his own brand, Pleasing.
And in very Harry Styles fashion, the products are all unisex. They went live earlier this week – and are to die for.
Expecting nothing less than perfect from this man, the line includes a set of four nail polishes, an eye gel and lip oil duo, and an illuminating skin serum.
The Perfect Polish Set comes in four colours, black, white, pink and iridescent and is available for €59. And as an add on, you can get milky white and iridescent pearly toppers individually for €18.
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Then there’s the Pearlescent Illuminating Serum for €32, and the Pleasing Pen refreshing eye gel and matte lip oil will cost you €27.
The brand is partnered with Nest, which is a non-profit organisation that aims for gender equity and economic inclusion.
Speaking about his new venture, Harry said: “When we decided Pleasing would make beauty products I wanted to be sure they were something I would use. I didn’t want to make products to mask people, I wanted to highlight them and make them feel beautiful.”
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The Watermelon Sugar singer told Dazed: “It’s starting with nail polish because that was kind of the birth of what it was for. Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’
“It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
Check out the products here.
