
Beauty

Share
28th January 2015
01:09pm GMT

Starting the campaign #EffYourBeautyStandards, Tess wanted to reinforce that beauty comes in a range of forms. The message seems to have hit a nerve too – with the campaign going viral across a half a million Facebook messages and 350,000 Instagram posts dedicated to showing the world that women like Tess are a role model.
The model posts images of herself, alongside mantras and inspirational quotes, including:
"I hope this makes you realize that it's okay to be yourself, even if you happen to exist in a fat body. I'm sexy, confident & give no f*cks. Also, f*ck anyone for saying otherwise."
Anna Shillinglaw, director of the modelling agency who later signed Tess, explained the company’s decision to add the model to their books:
"I think we're the only agency with a model of her size. She is by far the largest model I have in the [Curves] division.
"I started following her, and saw how many followers she had—more than most models. She's such an important role model for so many women."
Explore more on these topics: