A woman spends £14000 (€16650) on her hair in a lifetime according to a new study. The study reveals that the average woman spends £37 (€44) a month on both styling products and tools, visits to the hairdresser and accessories. Blondes spend an average of £506 (€602) more than brunettes, amounting to almost £3000 extra (€3567) in a lifetime. Sacha Mascolo-Tarbuck, Global Creative Director for TONI&GUY, which commissioned the research to mark the salons’ 50th anniversary, said "Hairstyle and colour is important to many women, and that is reflected in the amount of money they are willing to spend on it. "It might not seem like a huge amount each time you buy something for your hair or go to a salon, but when you add it up over a few years, it’s really quite staggering. "But you can’t beat that feeling of walking out of the salon with a brand new style or colour – regardless of how much it has cost you. "And many of the women polled said they are happy to spend whatever it takes to make sure their hair looks good and to keep up with the latest hair trends." Styling tools are important for keeping our hair in shape but they amount to part of the expense incurred 2,000 women took part in the study which revealed that trips to the hairdresser were responsible for most of the expense. Each visit costs an average of £29.99 (€36) spent on each of the five trips to a salon a year – amounting to a yearly total of £149.95 (€178.30). However despite the massive spend, 83% of women see every penny they spend on their locks as money well spent. Almost six in ten would be willing to part with however much cash it takes to keep their hair looking its best. 17% of women admit their partner has moaned about the amount of money they spend on their hair, with 16% even rowing over it. The research also found that four in ten women prefer to keep up with current trends and change their look regularly rather than sticking to the same look each time.