This is the very good reason why you shouldn't go outside with wet hair
We've all heard the wintry warnings before: don't go outside with wet hair, you'll catch a cold.
And while there is little scientific evidence that proves a connection between going outside with soggy locks and coming down with a cold, there is a good reason to avoid. it.
But it has nothing to do with the flu.
It turns out that going outside with wet hair on chillier days can cause some serious damage to your strands.
Hairdresser Jason Collier, who has done the hair of celebrities like Eva Longoria and Victoria Beckham, said that cold air makes your hair more vulnerable to breakage.
He told Insider:
"Cold weather can exacerbate hair breakage in wet hair, causing strands to snap off.
"The water penetrates the hair shaft, and if that water comes down to freezing temperature, it expands in volume, forcing the hair shaft to expand, lifting the cuticles and leaving the hair exposed to environmental damage.
"It also stiffens the hair strand, which then makes it far easier for the hair to snap and break, leaving you with uneven, split ends all over the head — which, in the worst case scenario, means needing to get your hair cut shorter to even out the difference."
Jason added that there's "no excuse" for going outside with wet hair in the winter months - advising to avoid washing your hair altogether if you don't have time to dry it.
"Either do it before bed, or get up an hour earlier, there's no excuse.
"Wash your hair no more than twice a week if you can manage it, reducing the impact that your hairdryer has on the hair.
"But before you step out of the door, make sure hair is properly dried to prevent any additional damage."