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28th October 2015
08:30pm GMT

How do you try to stand out from competitors?
Obviously I have competitors, but no one person has the same fingerprint, and for me, I use my creativity to set myself apart.
I market my business by looking at the gaps in the market, and offering clients options to fill them… something they [my competitors] are not doing.
How is your offering unique to the modelling industry?
My mark has to be three simple words: diversity, integrity and professionalism.
Diversity meaning models come in different shapes and sizes. I want to embrace the unique side of the modelling industry.
Suzzie D Model Management is hoping to define integrity, by being a business with a strong moral impact on the modelling industry.
We bring professionalism to every area of work which we do.
I ensure my team and I put more than a hundred percent of our time and effort into every task – whether that’s making a good first impression, or in our daily work.
If you can provide these three things, clients will always come back and work with you again.
What is the best thing about being your own boss?
The best thing about being your own boss has to be the power to create a change in the fashion and modelling industry. It’s something I really value in my work. I refuse to take no for an answer in anything I do or what I believe in.
Have you had many mentors? What has been their greatest advice/ words of guidance?
No, I’ve had more like a role model - which would be my mum. She always tells me " without a story, there is no glory" meaning we all have a story to share, what we have been through before we actually reach our destination of what we call success.
I also admire Norah Casey - she is an incredible business woman who can take on any task. For me this is what makes her a strong unique leading woman in her field. They would be my two motivators.
What's been your greatest moment since starting out in your company?
Providing models for the largest exhibition in Ireland, which was held in the RDS Simmonscourt, Womans World 2015. It boasted an audience of more than 37000 people over the three day event.
I have also been featured on Xpose as a fashion judge and was asked to contribute to Ondine magazine as a fashion and style columnist.
Would you have changed anything you did in starting out on your own?
I would not change a thing. Everything I have done has made me a better business woman to date.Explore more on these topics: