There's a real reason why you're so obsessed with Snapchat's puppy filter 3 years ago

There's a real reason why you're so obsessed with Snapchat's puppy filter

Ask anyone what their favourite Snapchat filter is and odds are they'll give you the same answer.

The puppy filter. It has barely been out of rotation in the filters menu since it was introduced several months ago, and it is definitely the most consistently popular ones out there.

jessica-alba-c33b0850-43a0-4790-ad0f-3548afffae5d

(Jessica Alba, morose puppy)

But what is it about the puppy filter that people find so addictive? Obviously it makes you even more adorable, but what are the specifics?

(Harsh)

kim-kardashian-61104a3f-ece4-42f9-a1e0-97e8d079960c

(Kim Kardashian having a great aul time)

Allure has come up with what they think are the reasons the filter is a firm favourite.

The filter (like Snapchat's beauty filter), erases dark circles, and softens any facial lines you may have.

It also gives your face a subtle contour job, elongating and slimming it making pictures more flattering from all angles.

niall-horan-snapchat-dog-filter

(Niall is a fan)

ariana-grande-snapchat-dog-filter

(Ariana Grande's canine counterpart)

There is a weird backlash against the filter, though, with many deriding it as basic, and commenting on the 'type of girl' who uses it. We say it's cute.

Pro-puppy filter forever.

(All Images via Snapchat)