Kendall Jenner has left Victoria's Secret for this underwear brand 3 years ago

Kendall Jenner has left Victoria's Secret for this underwear brand

Goodbye Victoria... HELLO La Perla.

Kendall Jenner announced in an Instagram post yesterday that she has become the new brand ambassador for Italian luxury brand, La Perla.

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A post shared by Kendall (@kendalljenner) on

We were all speculating as to whether or not the KUWTK star would be walking in this years Victoria's Secret Fashion Show which is heading to Shanghai. But now it looks like we have got our answer, as sources tell TMZ that her contract includes a non-compete clause which means walking in this year's show would not of been feasible.

And it looks like Miss Kenny does not come cheap, with the new deal rumoured to have cost the brand over 5 million.

In this new campaign, the 21-year-old model looks all grown-up as she poses in a bath of flowers wearing delicate La Perla underwear. What doesn't that girl look good in?

A post shared by Kendall (@kendalljenner) on

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Kendall had modelled for the brand previously this year, featuring in one of their shoots in May however, announced this week that she is now the face of the company.

A post shared by Kendall (@kendalljenner) on