Cadbury Roses are changing forever and people are raging
Don't mess with our chocolate!
So, Cadbury Roses are changing forever.
After almost eighty years of chocolatey goodness, we'd go as far as to say Cadbury's Roses are practically perfect in every way.
However, it seems the folks at Cadburys would beg to differ, and even gone so far as to invest €3.8 million into an overhaul.
But don't panic, the changes aren't drastic. Two of the chocolates will change shape and the twist wrappers are gonzo.
According to the Irish Times 'flow wrappers', which have an easy tear edge, have been implemented to “in a move to address consumer complaints”.
The 'Hazel in Caramel' and the 'Coffee Escape' will change shape to feature smoother contours making sure they “melt in the mouth easily and result in a longer moment of joy”.
Dave Shepherd, head of innovation at Cadbury, said:
“Holding the chocolate in your mouth and letting it melt slightly before you bite will allow for maximum flavour and the moment of enjoyment will last even longer.
“That’s why we’ve opted for this new design, as the more rounded and smoother shape fits better to the contours of your mouth, creating a better melt in the mouth experience.”
Marketing manager Claire Low added:
“The number one complaint about Cadbury Roses in 2014 was around the issue of poorly wrapped chocolates tainting the flavours of other chocolates in the tub. We wanted to take steps to ensure quality is of the highest standard in every pack.
“Although we appreciate there may be some traditionalists who still love the old twist wrap, it is important to us to ensure that we listen to the majority of our customers and address their issues by delivering Cadbury Roses in the highest quality.”