Cadbury has created a new chocolate bar with four types of chocolate
It was made for a great reason, too.
If a bar of chocolate is placed on the Her desk, you can guarantee it will be devoured within three minutes. We all love the stuff - especially Cadbury's chocolate (it's the best, don't @ me).
Cadbury in India has just created the 'Unity Bar' to encourage consumers to embrace representation and diversity.
According to Insider, it combines the four types of chocolate; white, milk, blended and dark, to try and encourage people to celebrate "a rainbow of brown, a giant bouquet of mother tongues, a churring confluence of cultures."
The bar was displayed in The Economic Times during India's 73rd Independence Day. It was printed in Kannada, Telugu and Marathi languages, which some readers may not have understood.
The ad had the caption: "The headline above is not a misprint. It is in Kannada/Telugu/Marathi. It says—Sweet things happen, when we unite."
Many celebrated the bar online, saying that between the chocolate and the advertisement, it was a great idea to spread awareness.
Whoa!! Well done, Cadbury's (and Ogilvy), using a Kannada headline in the Mumbai edition, Telugu headline in the Delhi edition and a Marathi headline in the Bengaluru edition. Point made beautifully! Lovely idea that turns our usual Hindi-centric advertising on its head :) pic.twitter.com/XXXCdlcskG
— Karthik (@beastoftraal) August 15, 2019