This could be interesting.
Coca Cola is about to launch its first alcoholic drink.
The beverage giant is keen to cash in on the popularity of alcopops… in Japan. So, it might be a while until it reaches our green shores.
But we’re definitely interested to try it.
Chu-Hi (canned sparkling flavoured drinks mixed with a local spirit called shochu) is on the rise over in Japan, and Coca-Cola is planning on trying out its first alcoholic drink over there.
The product is typically between 3 percent and 8 percent in alcohol.
Senior Coke executive in Japan, Jorge Garduno said: “We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas.”
It is said that Chu-Hi is an alternative to beer over in the country, and it has become majorly popular with women.
However, as the world gets increasingly health-conscious, alcohol isn’t the only thing that the company is cashing in on.
Recently, Coca-Cola bought a number of water and tea brands, so you never know… we could be drinking tea-flavoured Coke in the next few years.
Would you be interested in trying the alcopop?
