Quality Street is being flogged for €1.40 a tin ... and everyone is going crazy
There's a small catch, though.
Chocolate fans have been sent into overdrive this week after Quality Street were spotted on sale for less than a third of the usual price.
Some Tesco shops in the UK have been selling the festive sweets at a lower price in an effort to clear out the Christmas stock.
The metal tins are being sold for £1.25 each, while they normally retail for £6 a piece.
Some shops have reportedly been trying to impose a limit per customer, but others are allowing shoppers to buy as many as they like.
Bargain hunters have been sharing photos of their heaps of sweets on social media, with some people having snapped up as many as 15 tins..
And we can't blame them for taking advantage of it all.
Customers first were alerted to the discounts via the website Hot Deals UK, when one eagle-eyed forum user noted that prices had been slashed on some festive treats.
According to the Daily Mail, the deal isn't available online - and can only be spotted in stores that have the remainder of their Christmas stock marked as "reduced to clear".
A number of other sweets were included in the discounts, though, including big packs of Lindt, milk tray, black magic, Lindt lindor hazelnut, 720g Lindt lindor milk chocolate, Thornton’s classic 720g.