Two of our favourite breakfast staples are bagels and coffee. Now, why would anyone want to combine the two of those?
A company in America has done just that, after coming up with a new flavour of bagel, a coffee bagel.
Weird, right?
Einstein Bros. Bagels has launched the world’s first caffeinated and coffee-flavoured bagel. According to Fox News, they’ve combined cherry-coffee flour with espresso and added 32 milligrams of caffeine to create the “Espresso Buzz Bagel”. 32 milligrams is equivalent to a third of a regular cup of coffee.
Why? I hear you asking.
Well, Kerry Coyne, from the vice President of the company, has said that they wanted to capitalise on the amount of people drinking coffee:
“We have watched the coffee category expand and adapt as Millennials converted to coffee drinkers, attracted by the smoother flavor and artisanal characteristics and third- and fourth-wave coffee.
We knew our culinary team could deliver that same premium, hand-crafted sensory experience with the beloved category hero of espresso in our best-in-class, fresh-baked bagel.”
This is what they came up with.
We’re firm believers that if it’s not broken, don’t fix it. So we’ll just stick with a regular coffee and a nice plain bagel next time.
