Would you agree?
A study conducted by Kantar Worldpanel has found that Supervalu is the most popular supermarket in Ireland. They conducted their study over 12 weeks in the summer. They are global experts in this area and often provide insights into the shopping behaviours in this country.
Based on the ‘grocery market share’ Supervalu came in as the most popular, with Tesco coming second, Dunnes in third place and Aldi and Lidl rounding off the top five.
Supervalu saw a market share of 22.6% while Tesco wasn’t far behind with 21.8%. Dunnes was also a close contender for the top spot with 21.2%, an increase of 5.8% compared to last year.
David Berry, director at Kantar Worldpanel, said:
“Over recent months the price of groceries has increased slightly, with an average basket now costing 2.7% more than this time last year. Areas where we have seen the most significant increases include vegetables, fruit and beer – all major categories for the retailers.”
