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18th February 2016
10:21am GMT

After the three days, she had twenty-eight matches totting up to a 14% success rate.
Six of her matches messaged her, so overall 3% of those she swiped wanted to talk to her.
Emily wasn't exactly thrilled with the result, especially since she hadn't been selective with her swipes, and noted that the conversations she had were decidedly tame.
So, she embarked upon her three days as a blonde.
She writes: "I’d been blonde for most of my adult and teenage life, so I made sure to use fairly recent blonde photos of me, such as university photos, so age wouldn’t be too much of a factor. I used the same bio as my brunette profile."
She started swiping, and noted that the difference was "unbelievably obvious" and "a bit depressing":
"I was literally getting a match every other swipe. It was ridiculous in comparison to the brunette profile and it took forever to get through 200 swipes because the It’s A Match! screen kept popping up."
Over the three day period, Emily received 101 matches out of 200, a 35% increase on her brunette tally.
She received 20 messages, and it's fair to say they were a lot... fruitier.
Emily concludes:
"On the upside, I looked far more likely to find someone to have a real conversation with when I was brunette – like the guy who was interested in my work.
So even if I wasn’t going to have as many matches with brown hair, my chances of finding something more real might have been higher (if I could find enough to actually chat to).
And that’s a comfort. To me anyway."Explore more on these topics: