"Check Her Out" - Scientists Prove Women Ogle Other Women Just As Much As Men Do
Well there we have it ladies, woman and men are not that different after all, as research proves we are guilty of ogling women just as much as members of the opposite sex.
According to the latest scientific research based on the results of eye tracking technology, men gaze first at a female's body parts, with her breasts getting a little more attention that the rest. However, we cannot be too upset by the news, as the result also showed women do the very same.
The study proves that men stare at a woman's breasts longer than any other body part, which isn't exactly the biggest revelation in the world, we already knew that.
ABC News reports the research was carried out by using Photoshop to digitally manipulate the bodies of 10 female students, who were all dressed in white tank tops and blue jeans. Sixty five participants (29 women and 36 men), watched the altered images flash across a computer screen while they each had their eye movements tracked.
Each person saw the same woman with her body shape altered three times.
1. Larger breasts and lower waist-to-hip-ratio.
2. Average breasts and average waist-to-hip-ratio.
3. Smaller breasts and higher waist-to-hip-ratio.
Through the use of eye tracking technology the study confirmed that women check out other women just as much as men.
Psychologist Sarah Gervals from the University of Nebraska-Lincoln published the research in the new journal titled, Sex Roles.
In the journal Gervals details the growing concern among human behaviourists regarding 'objectification' - the inclination to treat members of the opposite sex as objects rather than living personalities.
The study notes: "According to objectification theory, Western cultures and men treat women as if their appearance is the primary basis of their worth… women are chronically looked at and evaluated by other people to determine whether their appearance fits cultural ideals of beauty, thereby determining their overall value."
"This research contributes to a growing literature indicating that men, but also women, see women as objects."