Young Irish start-up Popdeem has secured €500,000 investment in their social media marketing app.
Popdeem, a platform that helps brands drive word-of-mouth and peer to peer engagement across social networks, has been granted investment from Delta Partners, Enterprise Ireland and a number of angel investors.
Using Popdeem, brands can reward users for sharing experiences at specific brand locations or at events. Customers will be encouraged to check-in or share photos on Facebook, Twitter or Instagram to redeem rewards from their purchases such as discounted prices or free add-ons.
Giving businesses peer-to-peer brand engagement and word of mouth marketing, Popdeem has seen massive growth since it formed in 2012, driving brand awareness through its customers' social media channels.
At news of the investment, Popdeem CEO Richard Whelan said:
"Brands are constantly looking at innovative ways to spark conversation on social networks.
"Popdeem’s technology and marketing platform is making it possible for brands to target their most influential customers, boost brand advocacy and harness the power of the social web."
The company were also one of the first start-ups to accelerate its business in Wayra. Wayra is one of Ireland’s leading digital start-up accelerators, providing early stage investment to entrepreneurs in different areas of internet and new technologies, as well as a dedicated state-of-the-art workspace and support.
Picture L-R: Gavin Hayes, Richard Whelan and Conor Mongey
