When will clothes shops learn?
Sainsbury’s has come under fire for promoting sexist gender stereotypes among children.
The T-shirts in boy and girl variations have very different message on them.
The girls’ T-shirts say ”Little and loved” while the boys’ T-shirts say ”Brave and strong”.
https://twitter.com/henrymance/status/786914386791297025
Of course, both messages are perfectly acceptable, but when one is labelled specifically for girls and the other specifically for boys, people tend to call out the stereotyping involved.
Twitter user Henry Mance brought attention to the issue when he shared the image above, and many people added their frustration.
@ChloeNCornish #urgh @sainsburys sort out your regressive gendered branding
— Cathy (@CathyOtten) October 14, 2016
https://twitter.com/MxJackMonroe/status/787251905856765953
at young age clothing really could be interchangeable between sexes, removing need for 'boys' + 'girls' sections
— Helen Ablett 💙 (@HAblett) October 14, 2016
https://twitter.com/bryanthegirl/status/787305393903001600
Can't girls be strong and boys be loved @sainsburys ? Why don't you be strong and loved and stop this gender stereotyping? https://t.co/MkpYg8woBb
— Rosie 🌱🌳 🌎💚 (@greenrosielife) October 16, 2016
Come on @sainsburys – you can do better than this – my daughters are both strong & brave!! Stop this ridiculous gender stereotyping now https://t.co/gcdFGEHm1E
— enduring&surviving (@mickylaharrison) October 15, 2016
https://twitter.com/bigpurpleduck/status/787277104006201345
No matter how much outcry, campaigns and demand from the public, clothing stores seem to carry on creating specific labels for both boys and girls on their clothing.
Only a few months ago, GAP were under fire for the same issue, when their latest campaign saw them branding boys as ‘little Einstein’s” and girl’s as ‘social butterflies”.
The offence caused in these instances seem to be that the girls are often portrayed as fun loving, and precious and boys are usually portrayed at strong and intelligent. People are a combination of all these things and that is not decided based on their gender, so many people now feel that these types of labels on clothes do not properly reflect children today.
