The mistakes in GAP's latest campaign have left them looking like eejits 4 years ago

The mistakes in GAP's latest campaign have left them looking like eejits

The giant clothing brand's latest kids ad has angered a lot of people. 

Some days it seems as though we have come quite far in terms of sexism. Gender-neutral toys and clothing are becoming more popular every day, proving that a child's likes and dislikes should not be based on their gender.

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But then an ad like this comes along.

The ad features new boys and girls clothing collections and unfortunately there was a glaring difference between the two.

The boy is a 'little scholar', wearing a shirt with scientist Albert Einstein on the front, it is even captioned with 'your future starts here', a positive message for young boys.

Then there's the little girl, in her sequined cat ears, branded as a social butterfly, without a caption like the one the boy got.

This ad, which was sent out as an email to a mailing list seems to imply that boys are expected to be academic while girls are seen as sociable.

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Unsurprisingly people took offence to the ad and many took to twitter to rant about it.

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As if blatant gender stereotyping isn't shocking enough, people also noticed another huge problem with the ad. The 'little scholar's' Einstein t-shirt is spelt wrong.

Did no one on the GAP team think this campaign through?

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