A logo can really make or break a brand…
So it’s no surprise that a LOT of thought goes into their creation.
More often than not, those seemingly simple images are much more complex than they seem.
Take the Amazon logo for example. Most bright sparks will have noticed that the orange arrow represents a smile.
However, you probably didn’t notice that the arrow leads you from a – z, literally.
You see it now? Ahh… Clever.
