Forget Beyoncé’s Album Drop, This Band Used Mike Tyson’s Twitter To Promote New Record

Nothing says 'watch out for our new album' quite like a tweet from legendary boxer, Mike Tyson... That is exactly how American rockers, The Black Keys, decided to announce their latest musical offering. Yesterday Tyson tweeted a message that simply read, "Turn Blue", followed by a link to an unusual YouTube video that turns out to be the duo's new teaser clip for the record.  

Turn Blue http://t.co/N7SaVjl1eD — Mike Tyson (@MikeTyson) March 21, 2014

  The album title explains drummer Patrick Carney's behaviour on Instagram. Carney has been posted blue tinted images over the last few days, not to mention uploaded a screenshot of boxer pal, Tyson's, message. The record will hit shelves May 13th and you can watch the promo here: https://www.youtube.com/watch?v=Zq40vTdaa2w