With a number one album newly under their belt, The Riptide Movement have now been announced as the soundtrack to Discover Ireland’s latest campaign.
The hit single will front the #thisisLIVING Discover Ireland campaign, the organisation’s biggest marketing project in three years for Fáilte Ireland.
The track accompanies real life footage of families, couples and friends holidaying in Ireland mixed with new footage shot across country. A spokesperson for Discover Ireland said the feelgood track All Works Out is “a natural fit for a campaign all about experiencing and then reliving unique moments created on a break in Ireland”.
“Discover Ireland has a track record for picking tunes that ultimately become official sounds of summer. From The Heathers to Ham Sandwich and now The Riptide Movement, working with the best Irish talent to promote Irish breaks has always been at the heart of what we do. All Works Out is going to be a big hit this summer and we’re delighted that The Riptide Movement are on board,” said John Concannon, Director of Market Development, Fáilte Ireland.
