“There are certain things in music that can make you change the way you think and the way you feel.”
Meet the UK’s new queen of hip-hop, Lady Leshurr. The last year has seen the Birmingham-based rapper making major waves online with her razor sharp lyrics and powerful vocals.
With her smash hit Queen’s Speech series recently featured in Alexander Wang’s Spring 2016 show at New York Fashion Week, her success looks set to translate to audiences across the pond.
As part of the brilliant new Guinness ‘Legacies’ series, which focuses on the trail-blazing work of 1930s music producer, John Hammond, Lady Leshurr is highlighting the power of music and lyrics to drive social change.
Working in New York during the 1930s, a pre-Civil Rights Movement era when racial tensions were high, John Hammond played a pivotal role in bringing together black and white musicians.
He was instrumental in discovering musicians who became famous for using music for social good and change. These artists include the likes of Billie Holiday, Leonard Cohen and Bob Dylan.
In the video below, Lady Leshurr reflects on how music was a force for change in her life, and why she uses lyrics to relate to an audience and contemporary culture often overlooked by mainstream artists and the media.
https://www.youtube.com/watch?v=8BhGdlz_7m4&feature=youtu.be
This is the second of four videos from Guinness celebrating John Hammond and his legacy through the eyes of musicians today.
You can check out the first episode featuring Rudimental here, and make sure to keep an eye out for the third instalment next week.
This is another powerful campaign by Guinness. Bravo.
Sponsored by Guinness.
