Yes, really.
In what may be one of the most surprising collabs of the pandemic, the HSE has teamed up with Tinder, Hinge, and a few other dating apps to encourage more people to register for their vaccine.
The new ‘For Us All’ campaign will begin rolling out today across the all Match Group platforms, including Tinder, Hinge, and Plenty of Fish, in a bid to drive support for the Covid-19 vaccine and encourage more people to accept the jab when offered to them.
Users across the dating platforms will be offered a range of boosts such as the Tinder ‘Super Like,’ which enables a person to tell another they like them before they match, for including vaccine information on their profiles.
The platforms will also share vaccine resources to its users and allow profiles to include vaccine badges such as ‘Vaccinated’ and “Vaccines Save Lives.’
Tinder will be offering free Super Likes and other similar boosts, while OkCupid is launching a new ‘Vaccine Stack,’ which will allow users to search within a pool of vaccinated profiles.
Members of Match.com will receive a profile boost for adding their vaccination status and Hinge users will be encouraged to tell their potential matches if they are fully vaccinated, partially vaccinated, not yet vaccinated, or prefer not to say.
HSE chief Paul Reid said that the campaign will bring the health service’s vaccination message to a “wide audience in Ireland.”
“The vaccination programme is a really important tool in our battle against Covid-19, and we’ve seen incredible support for the programme among Irish people since we started.
“Thanks to Match Group, people using their apps can be sure they’re getting information on Covid-19 vaccines from the trusted sources of the HSE, as well as showing support for Covid-19 vaccines on their dating profiles.”
So, fancy a jab this summer? You’ll need to get your jab first.
