A Dublin flooring company has started a new campaign encouraging customers to ‘take a leap’ and ‘go for the change’, featuring an image of Caitlyn Jenner on their marketing posters.
The shops, based in Crumlin and Donnycarney, took a controversial angle to promote their services, using the image of transgender ambassador Caitlyn Jenner with a tasteless caption.
Hamptons Flooring’s latest campaign features a poster of Caitlyn Jenner during her appearance at the ESPY Awards with the caption:
“Fancy A Change? #GetLaid The Hamptons Way”
Spotted on Clanbrassil Street, the new campaign images have caused a mixed reaction.
The flooring company posted snaps of their latest marketing strategy on Facebook over the weekend:
It is the season for change!!Don’t be afraid to take the leap?#GetLaid the Hamptons way!!www.hamptonsfloorstore.ie
Posted by Hampton’s Floor Store on Friday, 9 October 2015
Hampton’s Flooring has been contacted for comment.