Dublin Flooring Company Use Caitlyn Jenner Transgender Surgery For New ‘Go For the Change’ Campaign 5 years ago

Dublin Flooring Company Use Caitlyn Jenner Transgender Surgery For New ‘Go For the Change’ Campaign

A Dublin flooring company has started a new campaign encouraging customers to ‘take a leap’ and ‘go for the change’, featuring an image of Caitlyn Jenner on their marketing posters.

The shops, based in Crumlin and Donnycarney, took a controversial angle to promote their services, using the image of transgender ambassador Caitlyn Jenner with a tasteless caption.

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Hamptons Flooring’s latest campaign features a poster of Caitlyn Jenner during her appearance at the ESPY Awards with the caption:

“Fancy A Change? #GetLaid The Hamptons Way”

caitlyn snap

Spotted on Clanbrassil Street, the new campaign images have caused a mixed reaction.

The flooring company posted snaps of their latest marketing strategy on Facebook over the weekend:

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It is the season for change!!Don't be afraid to take the leap?#GetLaid the Hamptons way!!www.hamptonsfloorstore.ie

Posted by Hampton's Floor Store on Friday, 9 October 2015

Hampton’s Flooring has been contacted for comment.