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Published 17:54 25 Aug 2016 BST
Updated 08:33 26 Aug 2016 BST

"We want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam. "Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls."This information will be used to gauge how people interact with ads, however Facebook have insisted that names of people who interact will not be given to advertisers. Facebook and Whatsapp accounts are said to remain separate, with the Messenger app and Instagram's photo-sharing service to be unaffected by this change.
"We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers."
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