Girls and women encouraged to Hero Their Hero as part of incredible 20x20 campaign 2 weeks ago

Girls and women encouraged to Hero Their Hero as part of incredible 20x20 campaign

The latest video from the 20x20 campaign has encouraged women and young girls to share examples of the faith shown in them which made them believe that they could succeed as athletes.

As part of the initiative to increase the visibility of women in sport, 20x20 has been urging females to share their success stories and pay tribute to those who encouraged them along the way.

The below video has asked girls and women to Hero Their Hero and Louise Quinn, the Arsenal defender and Republic of Ireland international, was quick to share her example.

In response to the latest 20x20 video, Quinn tweeted a letter from one of her old schoolteachers which stayed with her throughout her life.

The aim of the 20x20 campaign is to see a 20 per cent increase in media coverage of women in sport, a 20 per cent increase in female participation at all levels of sport and a 20 per cent increase in attendance at women’s games and events by next year.

You can find out more about the movement on the official 20x20 website.


20x20 is an ambitious two-year long initiative to better promote and champion women in sport.

With the tagline of "if she can't see it, she can't be it," the 20x20 movement has three targets to reach by 2020:

  • 20 percent more media coverage of women in sport
  • 20 percent more female participation
  • 20 percent more attendance at women’s competitions and events

And at Maximum Media, we're proud that Her and SportsJOE is backing the 20x20 movement as official digital media partners.