Fashion fans are freaking out today as the much-anticipated H&M collection with Balmain went on sale this morning.
The site crashed for a number of hours earlier today and although it’s now back up and running, the line has all but sold out.
Of course #HMBALMAINATION would be sold out
— Ro (@Rosteffany) November 5, 2015
At the time of writing, there was very little left and people have taken to Twitter to complain about the injustice of it all.
I hope the people that are selling the #HMBALMAINATION clothes on ebay now are really pleased with themselves. — Michelle TSNC (@tsncblog) November 5, 2015
This was going for less than 400 this morning fam… #HMBALMAINATION pic.twitter.com/XD6eYiUCaV
— Karizzy (@Itskarizma) November 5, 2015
People that bought any #HMxBalmain items just to sell them straight away shouldn’t be allowed on the site #HMBALMAINATION
— Emma Christie (@emma_christie) November 5, 2015
Of course #HMBALMAINATION sells out right away — Alana Rung (@alanarung) November 5, 2015
Some of the items have ended up on eBay where they’re selling for almost double the price. A simple white t-shirt is now £80 instead of £24.99 and a pair of shoe boots are £350 after being sold at £199.99.
There’s also a dress on sale for £6,000 and people can’t cope at all.
This must be a joke? #HMBALMAINATION pic.twitter.com/Qb96S0i96z
— Sarah Mansell (@sarahemimansell) November 5, 2015
Shoppers camped overnight in Paris and London and in Dublin last night, there was a pre-shopping event at the College Green flagship H&M store which got lots of attention.
Come to find out these ppl out here camping out for #HMxBalmain … And these opening doors videos are crazy. Who Knew… #HMBALMAINATION
— Al (@jugomucho) November 5, 2015
Kendall Jenner, Gigi Hadid and Jourdan Dunn are best buds with the brand’s creative director Olivier Rousteing and with their clout behind the campaign, it received a huge reaction on social media.
