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12th October 2017
04:45pm BST
According to Victor Luis, CEO of the brand, he thinks it will make the label "more inclusive."
He told Associated Press: "We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands."
Ummm, OK then.
As many people recognise Coach as a big-name designer, it will be interesting to see how the name change affects its sales.
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