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03rd Jan 2020

Italian Vogue won’t publish photos this month to be more sustainable

Jade Hayden

A first for the publication.

Italian Vogue will not be publishing photographs this month to be more environmentally conscious.

The fashion publication has omitted all photos from its January 2020 issue in a bid to raise awareness of the amount of energy, manpower, and travel needed to publish each month.

In this month’s note to Vogue readers, editor in chief Emanuele Farneti listed the sources of pollution caused by the publication.

“One hundred and fifty people involved,” he wrote, as per The New York Times. “About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries.”

“Lights switched on for at least ten hours nonstop, partly powered by gasoline-fuelled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras…”

This comes not long after Farneti and the 25 other Vogue editors around the world signed a pledge to make more of a concerned effort to “preserve our planet for future generations.”

https://www.instagram.com/p/B56Gs2oplyd/

The campaign, Vogue Values, promised to continue to celebrate fashion while highlighting the “critical issues” currently being faced by the planet today.

“Vogue looks to the future with optimism, remains global in its vision, and stands committed to practices that celebrate cultures and preserve our planet for future generations,” it read.

“We speak with a unified voice across 26 editions standing for the values of diversity, responsibility and respect for individuals, communities and for our natural environment.”

The pledge stated that 78 percent of Vogue readers expect the publication to recommend sustainable fashion brands in its pages, while 74 percent of readers said that sustainable fashion was important to them.

This month, the pages of Italian Vogue will instead be filled with illustrations by artists showing the clothes “without photographing them.”

Eight different covers of the January 2020 issue will be available. Each boasts the line: “No photo shoot production was required in the making of this issue.”

The latest issue of Italian Vogue will be available from January 7.