

The brand used to pair with huge celebrities and would offer styles they would be seen wearing, meaning if you saw a famous person wearing something, you could get it there.
A few years later they decided to sell other clothes too and as the original name no longer fit the brand as much, they changed it slightly.
Of course, the world of Twitter was baffled to discover this, with one person tweeting: "Never knew ASOS stands for ‘As Seen On Screen’. Why am I so behind on things."
Another said: "I just learned ASOS means ‘As Seen On Screen’ and originally sold clothes seen on tv shows."
A third wrote: "Wtf just found out Asos means as seen on screen ???"
A fourth penned: "Do the kids know that ASOS is actually an acronym for As Seen On Screen? And it used to be entirely focused on stocking versions of clothes you'd see in films or on popular shows?"Explore more on these topics: