Discount fashion retailer TK Maxx has confirmed that an internal review will take place within the company, after customer complaints regarding one of their slogan t-shirts.
The item, a black t-shirt with the slogan “Je suis over it”, was first highlighted by a shopper by the name of Tom Young, who spotted the shirt in a Bristol branch of the chain store.
The disgruntled customer took his concerns to The Mirror, claiming the item was in poor taste as it could be read as an insenitive reference to the Charlie Hedbo massacre in Paris earlier this year.
Speaking to the paper, Mr. Young said: “It’s appalling that a global brand has allowed a T-shirt like this to be produced and sold in store. Even if the message did not intend to cause upset in relation to the tragic event, I am adamant it should be taken down from stores immediately.”
Pic: ReasonClothing on Instagram
Twelve people were killed when the head office of the French satirical magazine came under attack in January. In the aftermath of the incident, “Je suis Charlie” trended widely as a mark of solidarity with the victims and their families.
The retailer has since withdrawn the shirt from sale and it has emerged that the item was made by a US based clothing company before the shocking events in Paris.
A TK Maxx spokesperson told The Mirror: “We take product matters very seriously and appreciate that this T-shirt has been brought to our attention.
“As soon as we became aware of the offensive T-shirt message, we initiated the process to remove this item from our stores and are internally reviewing how we inadvertently purchased the item. We would like to apologise to our customers for any concern this may have caused.”
