Topshop criticised for selling ‘vegan’ T-shirt with non-vegan recipe on the label

Hmm.

Topshop is being criticised for a selling a T-shirt that says 'vegan' on it while the label on the inside of the T-shirt contains a non-vegan recipe for a cake. The T-shirt in question also has a herbivorous dinosaur on it. The piece was designed by brand Tee and Cake for Topshop, who is known for including a quirky recipe on the labels of their clothings. The recipe for the cake includes 'butter' and 'large eggs', both of which are not vegan, but also have nothing to do with the print on the front of the shirt. The recipe is, instead, promoting the clothing label as opposed to a plant-based diet. However, many people on Twitter were unimpressed that a label claiming to support veganism would allow a recipe including non-vegan items to appear on its T-shirt. https://twitter.com/trinityrose87/status/970627975896018945 https://twitter.com/siobhancooke16/status/970619090523049984 https://twitter.com/nikmishin/status/970354668713988098 https://twitter.com/planetstraight/status/971404403507949569 However, others were simply happy that the vegan diet was being promoted by a high street clothing store. They thanked Topshop for recognising that a plant-based diet was something to be proud of. https://twitter.com/allanimalrights/status/968618023182569473 https://twitter.com/_just_becca/status/963466123109916674 https://twitter.com/livekindlyco/status/970169485524058113 https://twitter.com/bethieeboo/status/970235570185211904