Hmm.
Topshop is being criticised for a selling a T-shirt that says ‘vegan’ on it while the label on the inside of the T-shirt contains a non-vegan recipe for a cake.
The T-shirt in question also has a herbivorous dinosaur on it.
The piece was designed by brand Tee and Cake for Topshop, who is known for including a quirky recipe on the labels of their clothings.
The recipe for the cake includes ‘butter’ and ‘large eggs’, both of which are not vegan, but also have nothing to do with the print on the front of the shirt.
The recipe is, instead, promoting the clothing label as opposed to a plant-based diet.
However, many people on Twitter were unimpressed that a label claiming to support veganism would allow a recipe including non-vegan items to appear on its T-shirt.
https://twitter.com/trinityrose87/status/970627975896018945
When @Topshop sell a vegan top and on the label it says eggs?🙄 @TopshopHelp pic.twitter.com/A6ZXY46QA7
— siobhan cooke (@siobhancooke16) March 5, 2018
@Topshop may want to check what vegan means! Haha pic.twitter.com/8GYI0CwwiC
— Nik Mishinzz (@nikmishin) March 4, 2018
Vegan fail. https://t.co/B4sJWp7yzi #marketinggonewrong #vegan
— Dr Jonathan Straight FRSA (@planetstraight) March 7, 2018
However, others were simply happy that the vegan diet was being promoted by a high street clothing store.
They thanked Topshop for recognising that a plant-based diet was something to be proud of.
https://twitter.com/allanimalrights/status/968618023182569473
Top shop have a *pink* tee that has a dinosaur on it AND it says vegan. I am love.
— baby🌿 (@just_bex_) February 13, 2018
Vegan dinosaur tees at @Topshop ! (Because eating meat is so prehistoric 😉)https://t.co/Bi8OsdVS4c
— LIVEKINDLY (@livekindlyco) March 4, 2018
Topshop do a #vegan top and I’m trying to work out if I’m extra enough to buy (and wear) it
— Beth Ⓥ (@bethieeboo) March 4, 2018
