This won't go down well.

Bad news if you're totally obsessed with getting those sweet likes on Instagram folks. The social platform will be testing the concept of hiding a like count from photos, and view counts from videos. Why? The whole thing is in an effort to get users to pay attention to content rather than the likes and views. We see the logic... As part of the tests, users will be unable to see the number of likes and views on other people's posts, but users will still be able to see the number of likes on their own posts. During Facebook’s annual F8 software developer conference in San Jose, California this week,  Instagram’s top executive Adam Mosseri explained the concept. The goal, he explained, is to make Instagram feel less "like a competition." "Later this week, we’re running a test in Canada that removes the total number of likes on photos and video views in Feed, Permalink pages and Profile," Instagram said in a statement. "During this test, only you will be able to see the total number of likes on your posts." "We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get."