A spine-tingling event – literally.
Autonomous sensory meridian response (ASMR) videos have been a growing in popularity over the past few years.
The phenomenon is centred around content designed to relax the listener, with many reporting tingling sensations originating in their heads before moving down the back of the neck, spine and on their arms as they listen. Others claim that the content helps them get to sleep.
Many videos feature creators tapping their nails, whispering, or simulating a haircut on the listener, all with the intention of triggering ASMR.
If watching ASMR videos in the privacy of your own home wasn’t enough, then you’ll be pleased to know that a festival dedicated entirely to ASMR is coming to London next week.
The event is titled Weird Sensation Feels Good: The World of ASMR and it takes place in the Design Museum.
On the exhibit’s official website, it invites ASMR enthusiasts to “step out from behind your screen and experience the world of ASMR in a shared space.”
Weird Sensation Feels Good is curated in collaboration with ArkDes, the Swedish Centre for Architecture and Design, and it pitches itself as the “first exhibition of its kind”.
The event description reads: “Step into an acoustically tuned environment and understand how people are using new and existing tools and materials to navigate our complex world.
“Explore the emerging field of creativity that has grown up around this feeling and the work of designers and content creators who try to trigger it in their viewers.”
Visitors can expect to truly delve into the world of ASMR through the events’ 12 exhibits.
Weird Sensation Feels Gpod: The World of ASMR opens next Friday 13 May, and tickets are available on the Design Museum’s website.
A weekday adult ticket costs £9.50, while a weekend ticket is priced at £10.90.
