One of Ireland's most famous wedding boutiques is closing down with a huge sale
The end of an era.
One of Ireland's most famous wedding dress boutiques, Myrtle Ivory, is closing its doors.
The bridal boutique, which is located on Dublin's Anne's Lane, has found gowns for some of Ireland's most famous brides including Amy Huberman and Rosanna Davidson.
Before it closes down, it is holding a sale with up to 80 percent off dresses.
It stocks some very well-known labels including Stephanie Allin, Watters Couture, Patrick Casey, Amanda Wakeley and Anna Kara.
The sale will run from now until July 31. Appointments are available from Monday to Friday, however you are allowed to walk in on Saturday and Sunday from 11am – 4pm.
The shop was co-founded by Marina O Riordan and Suzanne Mills in 2007, with Marina and her daughter Meghann announcing to their customers yesterday that they have decided to go down different paths, and with a heavy heart, will be closing the store.
View this post on Instagram
Dear All; On this Sunny Saturday Afternoon we wish to announce Myrtle Ivory’s retirement. Myrtle Ivory is closing, July 31st 2019. It has not been an easy decision. We have truly loved being part of each and every one of our bride’s wedding journey and for allowing us be part of the magic. To give you some insight, Meghann who has worked with Myrtle Ivory these past 12 years and helped build the Myrtle brand, is venturing into a new career path. Marina whom has worked over 35 years in the bridal market, has decided to hang up her bridal shoes and retire. We as a family are so proud of all she has achieved, and the incredible work & dedication she has given to Myrtle Ivory. We wanted to take this opportunity to thank all our beautiful brides. For supporting a small Irish family run business and for being part of our Myrtle Magic. The outpouring of messages has been phenomenal and a true testament to the business we have built. We wish to advise that all our clients have been made aware of our decision and each and every bride will have their gown and plans are in place for relocation for fittings. It is with a heavy heart that we leave this wedding world but we will be hosting our last hurrah! From Monday 24th of June we will be selling off our incredible designs in the boutique with massive discounts available. We want our beloved gowns to go to good homes! So brides to be if you’re looking for a designer gown without the designer price tag - we have you covered! It is by appointment Monday - Friday and open house Saturday and Sunday’s from Monday 24th June -July 31st. All gowns must go before July 31st 2019. If you have been in to us of recent and loved a particular gown- why not get in touch, the sample is now available to purchase. All good things must come to an end. Marina & Meghann Mother & daughter Myrtle Ivory 2007-2019
They wrote on Instagram: "It has not been an easy decision. We have truly loved being part of each and every one of our bride’s wedding journey and for allowing us be part of the magic.
"We wanted to take this opportunity to thank all our beautiful brides. For supporting a small Irish family run business and for being part of our Myrtle Magic. The outpouring of messages has been phenomenal and a true testament to the business we have built."