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Published 19:04 15 Sept 2017 BST
Updated 11:31 16 Sept 2017 BST

You see it too, right?
That album title is... yes, okay, technically it says 'Flicker', but with the typography in all caps, it does basically say 'FUCKER', right?
Now, did Niall see this and think "Yes, that'll do nicely. A funny play on words, big fan"?
Or did, literally, this design pass through tens - if not hundreds - of people and not one person say "Eh... chaps? That says Fucker. I know it says Flicker, but it says Fucker. Should we give the design another go around?"
We should probably just be happy he didn't title the album 'Clint', and leave it at that...Explore more on these topics: