Hallelujah.

e.l.f cosmetics has announced that it is FINALLY in Penneys stores. Hurrah. Anyone who has ever used the American cosmetics brand will agree that their makeup line would give some of the designer brands a run for their money in terms of quality, and the products are also a fraction of the price compared to their designer dupes. Win win. We just know you will be obsessed with this brand once it lands and anyone (like myself) who has ventured stateside on a budget will agree that these nifty products are an utter lifesaver. To get you excited after their long awaited arrival, we have compiled a list of the top five e.l.f products I will be racing you to Penneys for.

1. e.l.f Poreless Face Primer €18

Flawless makeup that stays put all day? Yes please.

2. Natural Eyes Kit €3.61

Perfect for day or night, the glue is super tacky meaning no flicking up of those annoying inner corners. Success.

3. Beautifully Bare Eye Blending Brush €5.42

e.l.f makeup brushes should have their own article. These beauties are the best kept secret and I have been using mine for years (they also wash really well).

4. Mad for Matte Eyeshadow Palette €18.06

LOOK at those colours. Perfect for autumn/winter 2017. This palette reminds us of Urban Decay's Heat and we love it.

5. Velvet Matte Lipstick €5.72

One of their best selling colours is "Blushing Brown" and we can see why. This lippy looks DIVINE. We will take 10 please. Happy shopping!