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Beauty

11th Sep 2014

Believe It Or Not, Penneys Just Got Even Better…

The retail favourite is expanding into the beauty business.

Her

Every Irish girl knows you can’t update your wardrobe without a trip to Penneys, and now it seems the Irish retailer is stepping up the game by entering into the beauty treatment market. 

Beauty entrepreneur Monika Mohindra, behind the Love Beauty brand, has announced she will be launching a nail and brow bar business across Primark and Penneys stores throughout the UK and Ireland.

The expansion into beauty treatments will see Penneys shoppers offered threading, tinting, extensions and a multitude of manicure services (gel included) amongst the beauty menu scheduled to pop-up in-store by the end of the month.

Mohindra’s beauty studios will initially set up in Manchester, Liverpool and Dublin Penneys later this month before rolling out the services to more stores nationwide.