Benefit has launched an incredible initiative for Look Good Feel Better and Daisyhouse

The team at Benefit Ireland pledges to donate €5 from every brow wax service to their charities for the month of May.

The Bold is Beautiful campaign has cultivated a powerful community dedicated to empowering women and girls. Every contribution, large or small, fuels vital programs that rebuild lives.

Sarah Harbon, General Manager, Benefit Cosmetics UK and Ireland, said the philanthropy program raises vital funds for thousands of women.

"From brow services to silent auctions, energetic brow marches, and inspiring marathons, their efforts support women and girls in need. To date, we've raised enough funds to keep a refuge open for up to 3.5 years and host confidence-boosting makeup and skincare workshops for over 18,000 women.

"Globally, we've raised over $26.6 million, with nearly €2 million dedicated to supporting women and children in Ireland and in the UK."

"Through our Bold is Beautiful ¸ your wax makes a tangible  difference, and I'm incredibly proud of the real impact we're having on the lives 

"It's truly inspiring to see how our fundraising and awareness efforts are creating positive change. We must continue spreading the word and inviting others to join us in this important work. I'm especially excited that every brow wax booked in May will directly support our amazing charity partners – Look Good Feel Better, Refuge, and Daisyhouse –  empowering women and girls within our very own communities.

"The strong  community we've built through Bold is Beautiful, where our customers unite to  support each other and raise funds, fills me with immense pride, especially as  we celebrate our 10-year anniversary."  

"Together, we can ensure that no woman has to face homelessness alone."

Ena Norris, CEO, Daisyhouse, added:

"Daisyhouse offers life-changing refuge, healing, and transformation to women experiencing homelessness and recovering from substance misuse. These women often face immense challenges, including violence, family breakdown,  and financial insecurity, making independent rebuilding nearly impossible. With increasing homelessness among women and a shockingly low average life expectancy of 38 in Ireland, the demand for safe housing is critical.

"Our partnership with Benefit Cosmetics expands our reach, providing more housing and furthering our mission to end the cycle of homelessness. Together, we can ensure that no woman has to face homelessness alone, and we can build a future where every woman has a place to call home." 

Find out more about Benefit's Bold is Beautiful campaign here.