Dove Has Released A New 'Love Your Curls' Campaign... And The Video Is The Sweetest Thing Ever 6 years ago

Dove Has Released A New 'Love Your Curls' Campaign... And The Video Is The Sweetest Thing Ever

One thing we've realised is that the grass is always greener when it comes to appearances.

While most of the straight-haired ladies on the Her.ie team longed for bouncy curls when we were younger, those with perfect ringlets were begging their mothers for a hair straightener.

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Dove decided to tackle this issue in their latest campaign video after discovering that just four out of ten curly-haired girls thought their hair was beautiful.

The Love Your Curls footage contains some heart-breaking interviews with young girls who dislike their appearance and hopes to put across the message that if we set a good example by embracing our curls, then the next generation will too.