Euphoria's makeup artist is releasing her own beauty line 1 year ago

Euphoria's makeup artist is releasing her own beauty line

RIP my bank account.

The make-up artist behind the iconic looks from Euphoria is officially launching her own make-up brand.


Doniella Davy has created the brand Half Magic, and just like you'd imagine, it's packed full of all things glitter and glam.

The hit HBO series first aired in 2019 and since then, people everywhere have been trying to recreate some of the show's best looks.

Sharing the news on Instagram, Doniella wrote: “WHAT IF I said I have a makeup line and it’s launching this Spring….. I can’t believe I’m finally able to share this, and that this is actually real!!

“For the past two years and while filming Season 2, I’ve been secretly working on creating the makeup line of my literal DREAMS. I couldn’t be more completely over the moon thrilled out of my mind to introduce H A L F M A G I C.”


While the brand’s website teases: “Something weird and beautiful is brewing. Space cowboy or glitter queen? Belle of the ball or neon boy next door? Bold or bolder?


View this post on Instagram


A post shared by Doniella Davy (@donni.davy)

“Follow your creativity down the rabbit hole and shape-shift into today’s version of you with HALF MAGIC.”


The new make up line is made in collaboration with Euphoria and A24 and has been in the works over the past two years and she's even tried it out on some of the Euphoria cast.

While she never told us exactly when we can expect to see Half Magic on the shelves, there are rumours going around that it could be as early as May of this year.