About time.
If you're a person who shaves your legs regularly, chances are you don't generally tend to shave them when there's no actual hair there.
There'd be no point, right? You'd just be shaving smooth skin. Waste of a razor.
And yet, that's what every single woman who shaves herself in ads does. She's sitting there on the side of the bath, completely dry, with a razor in her hand and not a single hair on her body.
It doesn't make sense. Like, at all.
That's all about to change though because the lads over at Friction Free Shaving have gone and shot an advert that features a real life woman shaving real life hair.
And it's the first time it's ever been done.
Madness, we know.
https://www.youtube.com/watch?v=Q0X28FcM3sE
This comes a few years after Bodyform became the first sanitary product company to show real blood in an advert.
The Friction Free Shaving ad will be broadcast on Sky channels over the next six weeks so make sure you look out for it if you're for some hair-based content in your life.
