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9th February 2024
05:23pm GMT

New data from beauty and wellness marketplace, Fresha, has shed light on a remarkable surge in global online searches for 'glowy skin’.
Since the phenomenon, dubbed the 'clean girl' aesthetic, has captivated audiences worldwide, celebrities such as Hailey Bieber, Kylie Jenner, and Victoria Beckham have showcased a much more natural look on social media.
According to findings, online searches for 'glowy skin' skyrocketed by 178% globally over the past seven days.
This was marked by a surge in TikTok content under the hashtag #cleangirl, amassing a staggering 61 million views from users in the UK and Ireland alone over the past month.
This trend, characterised by its emphasis on minimalist beauty and natural radiance, has ignited a movement centered around achieving flawless, dewy skin.
The allure of the 'clean girl' aesthetic is down to its simplicity, with glossy lips, fresh skin, and understated hair styles taking centre stage.
Driven by the global popularity of K-beauty, searches for 'Korean skincare' have surged to an all-time high, spiking by 258% over the past five years.
Social media platforms like TikTok have become hubs for beauty enthusiasts seeking tips and tutorials to achieve the coveted 'glass skin' look, with hashtags like
amassing billions of views.
Having glowy skin is all about getting your skin to its healthiest and this does take time, so being diligent with your skincare routine is important.
Every person’s skincare routine is different, so researching what best suits your skin is the best way to achieve the ‘glass skin’ look.
Look into including a double cleanser, essence, retinol, serum, moisturiser and sunscreen into your skin routine.
While the products our favourite celebs use can break the bank, there are some great high-street options and even specific foods can play a huge role:
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