An advertising campaign for cosmetic brand Dermablend shows how make-up can empower and help women be themselves.
The first video shows Cheri Lindsay, a volleyball coach with the skin depigmentation condition called vitiligo, who explains that she uses make-up products so that others can “look through” her appearance.
https://www.youtube.com/watch?v=W5YIrf84C24
[Video via YouTube/ Cheri Lindsay]
Student and model Cassandra Bankson was another person who shared her story. She has suffered with bad acne since she was a teenager and was bullied because of it.
[Video via YouTube Cassandra Bankson]
Dermablend is an American make-up brand designed specifically for women who have mild to severe skin conditions.
This campaign, entitled “Blend in to stand out” aims to help and raise money for those who are dealing with appearance-related side effects from cancer treatment.
According to the description on YouTube, for each confession submitted, the company will donate $1 to the Look Good Feel Better Foundation.
