The fragrance your partner buys you this Christmas can unlock the secret to discovering how serious they deem your relationship, according to figures released today by high street retailer Debenhams.
The survey of 2,000 customers, revealed that 47%* of Irish males referenced the ‘stage’ of their relationship as a guide when purchasing fragrances as a gift for their partners. Those in the ‘courting’ stage opted for romantic sounding fragrances such as ‘Beautiful’ by Estee Lauder, ‘Romance’ by Ralph Lauren, ‘Love’ by Chloe and ‘J’ adore’ by Christian Dior in the hopes of projecting a softer, more optimistic side.
New relationships presented an opportunity to impress their partners with fragrances from popular designer names such as ‘Just Cavalli’ by Roberto Cavalli, ‘Flora’ by Gucci, ‘Candy’ by Prada and ‘Daisy’ by Marc Jacobs. Relationships thought of as more ‘casual’ were met with a celebrity based fragrance linked to their musical taste such as ‘Heat’ by Beyoncé, ‘Reb’l Fleur’ by Rihanna or ‘Fame’ by Lady Gaga.
Those in serious relationships or married opted for fragrance classics such as ‘Chanel No5’, ‘Eternity’ by Calvin Klein, ‘Angel’ by Thierry Mugler, ‘Opium’ by Yves Saint Laurent and ‘Tresor’ by Lancôme.
Interestingly, the survey also revealed that women on the receiving end of celebrity endorsed fragrances felt the gift lacked a personal touch, while 53% of Irish females surveyed felt a romantic sounding fragrance from their significant other was a sure sign they were ‘meant to be’.
