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21st December 2015
10:11pm GMT

My 1st day as #MissUniverse has officially begun! Starting it off fresh-faced and #ConfidentlyBeautiful ? pic.twitter.com/cA3aU40Vmb
— Miss Universe (@MissUniverse) December 21, 2015
A number of Miss Universe contestants have also got behind the campaign, including Miss Ireland, Joanna Cooper.
My makeup free selfie in honour of the @MissUniverse confidently beautiful motto! #ConfidentlyBeautiful pic.twitter.com/pnhrC27dIK
— Joanna (@joannacoops) December 17, 2015
Miss Universe 2014, Pauline Vega, also showed her support, posting the below photo to Twitter.
Every #MissUniverse is #ConfidentlyBeautiful. Are you? Show us your no-makeup selfies with #ConfidentlyBeautiful. pic.twitter.com/evBiPFSsWb
— Miss Universe (@MissUniverse) December 16, 2015
So did Miss Bahamas 2015 - Nichole Penn
Preliminaries today! Woke up fresh faced and ready to do this! @MissUniverse #MissUniverse #Confidentlybeautiful pic.twitter.com/Uucr04gSxK
— Toria Nichole (@Toria_Nichole) December 16, 2015
And Miss Australia - Monika Radulovic
Here is my no-makeup selfie to demonstrate that @missuniverse doesn't need makeup to be #ConfidentlyBeautiful !!! pic.twitter.com/9L5aDq1aF4
— Monika Radulovic (@Monika_Rad) December 16, 2015
And Miss Dominican Republic - Clarissa Molina
My best tool to compete is my inner beauty #MissUniverse #ConfidentlyBeautiful pic.twitter.com/VFOp6CuqL9
— Clarissa Molina (@ClaryMolinaRD) December 16, 2015
And Miss Argentina - Claudia Barrionuevo
#Missuniverse #ConfidentlyBeautiful #Argentina @MissUniverse pic.twitter.com/1Lf9bT4BiN
— Claudia Barrionuevo (@CLAUDIAMUA2015) December 16, 2015
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